Pitchonomy 01
Pitchonomy covers the people, platforms, companies and capital reshaping football.
From ownership, media and technology to creators, player businesses and the growth of the women's game, we explain where new value is being created and who is building it.
Business
Liverpool and EA SPORTS FC are extending their partnership beyond a decade. The deal shows why gaming has become much more than sponsorship for football clubs: it is now a way to reach global fans, create content and keep supporters connected beyond matchday.
Read the analysisEDITORIAL PILLARS
Follow the capital, ownership structures and commercial models reshaping football.
Explore 02Understand how rights, creators and platforms are redrawing football distribution.
Explore 03Meet the products, data and systems changing how football is built and understood.
Explore 04Explore the businesses, investments and influence athletes are building beyond competition.
Explore 05Track the investment, audiences and commercial ideas accelerating women's football.
ExploreLATEST INTELLIGENCE
Football media rights used to mean selling matches to television broadcasters. Streaming, YouTube, direct to consumer platforms and digital content are changing that model and making the relationship with the fan as valuable as the broadcast itself.
Football clubs aren't only competing to sign the best players. They're competing for the best information about them, creating a growing market for scouting databases, video, tracking data, analytics and AI powered recruitment technology.
Footballers are moving beyond endorsements and one off side businesses. From Kylian Mbappé to Gerard Piqué, athletes are building investment vehicles, acquiring companies and buying football clubs and turning short playing careers into long term ownership.