Capital
Ownership, finance and the expectations attached to investment.
A CATEGORY FOR THE NEXT ERA
What is Pitchonomy?
Football has become more than clubs, leagues and broadcasting.
New investors are entering the sport. Players are becoming entrepreneurs. Creators are building football media companies. Technology companies are changing recruitment, performance and fan engagement. Women's football is creating new commercial markets.
Together, these forces are creating a new football economy.
We call it
PITCHONOMY.
THE DEFINITION
Pitchonomy is the study of how value is created, distributed and transformed across modern football.
Media
The rights, creators and platforms deciding how football travels.
Technology
The systems changing performance, recruitment and fan relationships.
Players
Athletes creating companies, audiences and new forms of influence.
Women’s football
A fast-forming commercial market with room to build differently.
Opportunity
The roles, programmes and partnerships connecting people to growth.