ALL INTELLIGENCE
The latest developments across football's changing economy.
Liverpool and EA SPORTS FC are extending their partnership beyond a decade. The deal shows why gaming has become much more than sponsorship for football clubs: it is now a way to reach global fans, create content and keep supporters connected beyond matchday.
Nike’s record London City Lionesses shirt sponsorship shows how quickly the business of women’s football is changing, as growing audiences, star players and serious investment turn clubs into increasingly valuable commercial platforms.
Premier League clubs spent years making transfer decisions around three letters: PSR. Here is what the rules actually meant, why academy sales became so valuable, and why football's financial rulebook changed the way clubs value players.
Private equity firms and institutional investors are putting more money into football, from clubs and stadiums to media rights and technology. Here is why investors increasingly see football not simply as a sport, but as a global asset class.
Football media rights used to mean selling matches to television broadcasters. Streaming, YouTube, direct to consumer platforms and digital content are changing that model and making the relationship with the fan as valuable as the broadcast itself.
Football clubs aren't only competing to sign the best players. They're competing for the best information about them, creating a growing market for scouting databases, video, tracking data, analytics and AI powered recruitment technology.
Footballers are moving beyond endorsements and one off side businesses. From Kylian Mbappé to Gerard Piqué, athletes are building investment vehicles, acquiring companies and buying football clubs and turning short playing careers into long term ownership.